RE: UKNM: Data on On-Site Games and traffic

[Chetan Damani]

most Web games are designed to be completed only once, people dont return

time and time again to play these games..most play it once, just for fun no

body expects you to trade in your quake/play station for these net games.


I think that most games on the web, are there as you mentioned for branding,

now a days its hard to find a movie site without a game accociated with it.

I have also noticed that games are usually used on sites where users are

unlikely to come back again and again, they are used by companies to keep

people there as long as possible on there first visit and probably last

visit. e.g a movie site.


Another reason people have games is to show of there talent, skills.


Then you get the cool games as mentioned fantasy football leagues etc, these

bring in the community value, they are solely working because of the number

of people interacting with them. 


You have to take into account that these web based games are secondary to

the real content on the site, something to do while your surfing/browsing

there site.




-----Original Message-----

From: Vincent O'Keeffe

To:

uk-netmarketingchinwag [dot] com

Sent: 8/19/99 11:05 AM

Subject: UKNM: Data on On-Site Games and traffic


Hi folks,


Don't know if this has been covered in the recent games debate, but

could

someone tell me if there is anything more than anecdotal evidence

linking

on-site games (Shockwave and the like) to web site traffic / popularity?


You know the types of useless brand-centric doo-hickeys I'm talking

about.

Personally, I can see how having a game on your site might peak a user's

interest initially but since the majority of games that you find on

sites

are rubbish, they won't bother playing it a second time. I mean, as a

web

user, I have a choice with my time to play either Quake2 or wait to

download

a particulalry awful version of Pac Man from a site. Why would I, or

anyone

else, bother?


Now, I know some games can be quite compelling - quizzes, fantasy

leagues

etc - but I'd like to know if the reflex to put games on a site to

improve

traffic is based on reality or erroneous assumption.


Cheers,


Vincent

_______________________________________________________

Vincent O' Keeffe

Octagon Technologies Limited		Tel:	353 1 260 2497

Web-based Business Solutions		E-Mail:

vokoctagon [dot] ie

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