Re: UKNM: Branding Hell...

[Graham Goodkind, Funmail]

Greg,


Sure there's some good ones in our "bag" as you put it - and the figure is

nearer to 7,000 by the way - but with a little creativity and imagination

there are literally millions of .co.uk domain names still available.  We

know because we're adding to our "bag" the whole time!  There's still many

many many more out there in .co.uk than in .com, .net or .org by the way.


Graham Goodkind

Maanging Director - Funmail



----------

>

From: "Greg Crockart (Hyperlink plc)" <greghyperlink [dot] com>

>

To: uk-netmarketingchinwag [dot] com

>Subject: Re: UKNM: Branding Hell...

>Date: Wed, Aug 11, 1999, 4:31 pm

>


>Sam,

>

>On the domain name issue, I couldn't agree more. It is especially

>difficult now that around 3,500 choice .co.uk domains have dissapeared

>into the Fun Mail bag. Not too sure if there is any special arrangement,

>but there are a number of very good .co.uk domains in there that could

>have been used for new start-ups.

>

>Greg

>

>Sam Michel wrote:

>> 

>> I was leafing through last week's copy of Marketing, as you do, and noticed

>> how many Internet-related stories were featured. Perhaps it's been a while

>> since I last saw an issue, and they've been beefing up their coverage of

>> new meeeja issues. Interesting, but not the reason for this email.

>> 

>> They featured http://www.connectwomen.com from Cable & Wireless, which I'm

>> sure is a great service...but it struck me as I typed in the URL, that

>> there might not have been enough forethought about the choice...read as one

>> word, I managed to read it as:

>> 

>> connec two men

>> 

>> which I suspect wasn't the original intention. Then the espresso kicked in,

>> and it got me thinking about the difficulty working on Popcorn -

>> http://www.popcorn.co.uk (the day job, in case you didn't know) - finding a

>> name that immediately identified the product was tricky, finding one with a

>> domain name that was either available or buyable was a nightmare.

>> 

>> And then after all that, we had to think about how difficult it was to type

>> the damn thing, and how easy it might be for people to spell it wrong.

>> Tricky stuff. Is it this hard in conventional marketing to decide on a

>> brand name? Has anyone else spent sleepless nights coming up with their

>> killer brand name?

>> 

>> Strikes me, online there's a whole load of considerations in branding, on

>> top of what you'd face in the real world!

>> 

>> I'm off to work on my ulcer...

>> 

>> Toodle Pip

>> 

>> Sam

>> -----------------------------------------------------

>>  Chinwag - http://www.chinwag.com

>

>-- 

>

Greg Crockart E: greghyperlink [dot] com

>Marketing Account Manager                  T: +44 171 240 8121

>Hyperlink plc                              F: +44 171 240 8098

>8 Upper St Martins Lane, London WC2H 9DL   W: http://hyperlink.com 


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html