RE: UKNM: Branding Hell...

[Bunder, Leslie]

I wouldn't really blame FunMail for snapping up 3,500 plus domains.  While

they may have some very good ones, they also have plenty more that would not

be any good for a Web business but are ideally suited to their business of

free Web-based e-mail. So I wouldn't describe them as all being "choice",

sure some of them are very good names, some of them are not!


Don't forget that FunMail itself is a start-up and its business model is

based on having domain names that it can link e-mail off!  So of course they

are bound to want to snap up names! After all, Funmail needs them for its

own start-up!


The question for domain names is not so much what FreeMail has, but rather

what  domain names are still possible to register with a bit of creative

thinking.


Also, out of the 200,000 or so .co.uk domains now registered, how many are

now not being used.  Anyone remember trigger.co.uk????  This has not been

used since issue two of trigger appeared and then went away!


So if you are looking for good names to descirbe your business, be creative.

If the name has alreasdy been snapped up and it is not doing anything, offer

something for that domain to the owner, they might not be a cybersquatter

and willing to do a reasonable deal.


There's still plenty of good names out there within the co.uk domain arena.


Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospace.co.uk

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU



> ----------

>

From: Greg Crockart (Hyperlink plc)[SMTP:greghyperlink [dot] com]

> Sent: 	11 August 1999 16:31

>

To: uk-netmarketingchinwag [dot] com

> Subject: 	Re: UKNM: Branding Hell...

> 

> Sam,

> 

> On the domain name issue, I couldn't agree more. It is especially

> difficult now that around 3,500 choice .co.uk domains have dissapeared

> into the Fun Mail bag. Not too sure if there is any special arrangement,

> but there are a number of very good .co.uk domains in there that could

> have been used for new start-ups.

> 

> Greg

> 

> Sam Michel wrote:

> > 

> > I was leafing through last week's copy of Marketing, as you do, and

> noticed

> > how many Internet-related stories were featured. Perhaps it's been a

> while

> > since I last saw an issue, and they've been beefing up their coverage of

> > new meeeja issues. Interesting, but not the reason for this email.

> > 

> > They featured http://www.connectwomen.com from Cable & Wireless, which

> I'm

> > sure is a great service...but it struck me as I typed in the URL, that

> > there might not have been enough forethought about the choice...read as

> one

> > word, I managed to read it as:

> > 

> > connec two men

> > 

> > which I suspect wasn't the original intention. Then the espresso kicked

> in,

> > and it got me thinking about the difficulty working on Popcorn -

> > http://www.popcorn.co.uk (the day job, in case you didn't know) -

> finding a

> > name that immediately identified the product was tricky, finding one

> with a

> > domain name that was either available or buyable was a nightmare.

> > 

> > And then after all that, we had to think about how difficult it was to

> type

> > the damn thing, and how easy it might be for people to spell it wrong.

> > Tricky stuff. Is it this hard in conventional marketing to decide on a

> > brand name? Has anyone else spent sleepless nights coming up with their

> > killer brand name?

> > 

> > Strikes me, online there's a whole load of considerations in branding,

> on

> > top of what you'd face in the real world!

> > 

> > I'm off to work on my ulcer...

> > 

> > Toodle Pip

> > 

> > Sam

> > -----------------------------------------------------

> >  Chinwag - http://www.chinwag.com

> 

> -- 

>

Greg Crockart E: greghyperlink [dot] com

> Marketing Account Manager                  T: +44 171 240 8121

> Hyperlink plc                              F: +44 171 240 8098

> 8 Upper St Martins Lane, London WC2H 9DL   W: http://hyperlink.com 


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