Re: UKNM: Branding Hell...

[Greg Crockart (Hyperlink plc)]

Sam,


On the domain name issue, I couldn't agree more. It is especially

difficult now that around 3,500 choice .co.uk domains have dissapeared

into the Fun Mail bag. Not too sure if there is any special arrangement,

but there are a number of very good .co.uk domains in there that could

have been used for new start-ups.


Greg


Sam Michel wrote:

> 

> I was leafing through last week's copy of Marketing, as you do, and noticed

> how many Internet-related stories were featured. Perhaps it's been a while

> since I last saw an issue, and they've been beefing up their coverage of

> new meeeja issues. Interesting, but not the reason for this email.

> 

> They featured http://www.connectwomen.com from Cable & Wireless, which I'm

> sure is a great service...but it struck me as I typed in the URL, that

> there might not have been enough forethought about the choice...read as one

> word, I managed to read it as:

> 

> connec two men

> 

> which I suspect wasn't the original intention. Then the espresso kicked in,

> and it got me thinking about the difficulty working on Popcorn -

> http://www.popcorn.co.uk (the day job, in case you didn't know) - finding a

> name that immediately identified the product was tricky, finding one with a

> domain name that was either available or buyable was a nightmare.

> 

> And then after all that, we had to think about how difficult it was to type

> the damn thing, and how easy it might be for people to spell it wrong.

> Tricky stuff. Is it this hard in conventional marketing to decide on a

> brand name? Has anyone else spent sleepless nights coming up with their

> killer brand name?

> 

> Strikes me, online there's a whole load of considerations in branding, on

> top of what you'd face in the real world!

> 

> I'm off to work on my ulcer...

> 

> Toodle Pip

> 

> Sam

> -----------------------------------------------------

>  Chinwag - http://www.chinwag.com


-- 

Greg Crockart                              E:

greghyperlink [dot] com

Marketing Account Manager                  T: +44 171 240 8121

Hyperlink plc                              F: +44 171 240 8098

8 Upper St Martins Lane, London WC2H 9DL   W: http://hyperlink.com 

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