UKNM: Funmail - The 'Big Yellow Envelope' Theory

[Tim Ireland]

As far as I understand it, a lot of Internet based competition winners are

selected at random by their email address. I've mostly seen this done

manually - i.e. someone scrolls down the list and picks a winner.


I'm working on a theory that a cool Funmail address (such as

shamelessopportunist [dot] co [dot] uk

 or

quitemouthful [dot] co [dot] uk

 ) can give you a slight

edge here because it stands out - and/or brings a smile to the person who

has been assigned this otherwise dreary exercise.


Of course it doesn't guarantee you a win, but if your address ends up being

within the field of vision it certainly has the potential to give you an

edge over the other 50 or so other email addresses on the screen (thus the

name of the 'Big Yellow Envelope' theory).


We've had a couple of wins through a certain gaming site that shall remain

nameless, so I'm pretty sure they use this system - but was curious to know

if this really is the industry standard. If so, I can get on with some

serious experimentation (and maybe win a car or two).


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com


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