UKNM: RE: UKNM Digest V1 #464

[Simon Stokes]

Subject: We have the rights to davidcoulthard.co.uk. Any offers?

>

> Why on earth he thought I might want it is anybody's guess.

[

Darren [dot] Wallaceginger [dot] com

]


You could always buy it then change your name by deed poll (as the Kiwi guy

who is stalking Oxford University has done - registered

oxford-university.com (I think) then posted hate stuff onto it.  Then when

Ox Uni sued for the URL, he changed his name to Mr Oxford University.

Allegedly.


A useful lesson on URL registration 'could' be learned from the mobile

telecomms licence auctions taking place by the UK govt.

Make all the (new/remaining) names available on an auction basis (monthly)

and then you bid for them...except the bid could be based on a number of

factors - eligibility (scored), price offered (scored), then intended use

(tiebreaker!), etc.  And you could only bid for one URL at a time.

This should ensure that the most eligible get the right name.

And the extra proceeds (from larger organisations paying higher market rates

to secure their names) could go to charity.

And cybersquaters could be outed and struck off future bidding.

(Come to think of it - why don't Companies House / trademark registers offer

URL registration as part of the registration service for businesses/formal

organisations.  Non-businesses could do what they like - as they do now.)


Conversely, this idea also sounds like management of oil supply and that's

worked out well for the consumer, eh?


Okay, it's not perfect .. and I'm not volunteering to manage it but surely

the registration industry (currently in a hyped-up, over-paid feeding

frenzy) has grown out of first-come, first-served.


Enough mental-skipping-in-the-daisies! Over to you to sort it out...


Simon Stokes

TEAM LGM marketing communications



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Affiliate Solutions Seminar - London, England

A one day seminar for Merchants and Affiliates which

focuses on Revenue Sharing and Affiliate Marketing

for the online industry. Being held April 26, 2000, at the

MayFair Inter-Continental. http://seminars.internet.com

--------------------------------------------------------

Search Engine Strategies Seminar - London, England

Moderated by Search Engine expert, Danny Sullivan. A seminar

for Web marketers which focuses on the latest strategies for

generating traffic from search engines. April 27, 2000 at the

MayFair Inter-Continental.  http://seminars.internet.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com