UKNM: Customer acquisition & retention crippling sites

[Sam Michel]

Afternoon folks...just came across this article:


http://www.thestandard.com/research/metrics/display/0,2799,13016,00.html


fascinating reading demonstrating how the high costs of customer

acquisition and retention mean many ecommerce companies are spending more

than they earn. Not really news, I grant you, but a couple of things caught

my eye. The research on which the article is based claims European

companies are better at getting money from their customer base than their

US counterparts. The numbers make interesting reading, too.


I got the link from the Jim Sterne's excellent newsletter, which is a

fantastic source of hardcore marketing info and resources, subscribe at:


http://www.targeting.com


[No money changed hands in the writing of this email!!]


Toodle Pip


Sam

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