Re: UKNM: .com vs .co.uk - UK consumer understanding?

[Rory Teeling]

It's not just Iceland that are going a bit bananas

about this. This weekend i was on my local high street

and saw a shop called The Pine Shop with .com hastily

scrawled after the name in different font colour and

style


Best chuckle i had all weekend


--- Trevor May <

trevorre-flex [dot] com

> wrote:

> > > Nik wrote - "So what does everyone think about

> Icelands idea to rename

> it's

> > > stores Iceland.co.uk?"

>

> Ian Tester wrote:

> > Pretty daft and short-sighted? I think their

> Marketing Director just

> > swallowed a little too much .com hype and is

> probably going to end up

> > choking on it. . .

>

> And I seriously hope that the graduated monstrosity

> that features on

> their new TV ad isn't the new logo.

>

>

> Trevor May

>

>

reflex� trevorre-flex [dot] com

> 7 Ransome's Dock      http://www.re-flex.com/

> Parkgate Road         Tel: +44 (0)20 7801 0171

> London SW11 4NP       Fax: +44 (0)20 7801 0181



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