Re: UKNM: Frames and Search Engines

[Jo Chipchase]

Yes, but Yahoo has *humans* (for want of a better word!) checking and

registering the sites.  It is a human who chose one of my submitted sites

over the others, and refused to reply to my e-mail.  No-one was trying to

spam anyone with anything.


It is also a human who failed to respond to my request for further

information about banner advertising rates (are they mad?  Can't I give my

client's money away?).


I personally think they're slapdash...



>Ally Shuttleworth wrote:

>> No-one ever knows the 'exact' criteria really. Search engines are quite

>> secretive about their algorythms, they sometimes say they rank one

>> way...then do it completely the opposite. It's basically to stop people

>> from being able to spam them, even worse than they do already.

>

>Jo Chipchase replied:

>> I certainly do not know by which criteria Yahoo! ranks sites.  The entire

>> process appears to be hit-and-miss.  I submitted three sites to Yahoo! (UK)

>> on the same day.  They subsequently registered one of the sites (not the

>> best / most valuable of the three, I hasten to add) and not the others.

>> E-mail enquiries about their procedures failed to elicit any response...

>

>Jo, from a marketing perspective, I think it's a bad idea to think

>of Yahoo as a search engine. Marketeers should distinguish between

>computer-managed search engines and human-managed directories.

>

>It's easy to get your site included in Alta Vista, Hotbot, Google,

>Lycos and all the other search engines which are managed by

>simple algorithms. The indexing and searching processes are designed

>to be consistent and predictable.

>

>Yahoo, along with other directories such as Looksmart and the Open

>Directory, does not use such algorithms. Yahoo is edited by humans.

>Humans are not always consistent or predictable.

>

>I think of it this way: If you send out press releases, you might

>have a rough idea of which publications will be interested and how

>much publicity each will generate. You'll get a few surprises,

>though. Yahoo editors, like newspaper editors, have huge amounts of

>material to sift through whilst attempting to provide a useful,

>usable resource.

>

>Regards,

>Tom 

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