UKNM: RE: UKNM Digest V1 #168

[Kirsty Race]

	<I say "hats off" to The Sun for expanding the market.>


Sean,


In view of the fact that your company is the official sales house for

currantbun.com, you will forgive us if we assume a certain amount of bias

exists in what you say!!


I do agree that it's good that they are trying to expand the market, but I

think the bandwagon approach is short-sighted to a large degree. And why do

they want to exclude other Internet users from reading the online Sun? Or do

they assume that the promise of this unique content will make users sign up,

just so they can get it? Is it intended to be an incentive?


But then perhaps they will be happy with just whoever they manage to grab

from their offline readership.


At any rate, they had better make sure that their content and service levels

are brilliant, or else as soon as their users are out of armbands they'll be

off!


Kirsty Race

Media Planner/Buyer

Walker Media

0171 447 7513

> ------------------------------

> 

> Date: Wed, 31 Mar 1999 10:08:07 +0100

>

From: "Sean Lee" <sleerealmedia [dot] com>

> Subject: UKNM: Currantbun.com

> 

> The principle of having loyal readers/users accessing a strong editorial

> environment through registration is not a new one. The advantages of 

> knowing exactly who is accessing the site are obvious.

> 

> This strategy is particularly relevant for a product like The Sun, where 

> some of the readers may not be very internet / computer literate. This 

> model will allow the publisher to ensure that the experience for new 

> internet users is not an intimating one filled with jargon.

> 

> I say "hats off" to The Sun for expanding the market.


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