FLASH: OT, TV and computer/web technologies -Dumbing Down

[Jefferis]

flasher-digest


>

On Fri, 10 Sep 1999 06:40:35 -0700, Jeff Bradshaw <

jbcallboxx [dot] com

> wrote:


>I have a question I'd like to pose to the group... a bit OT, I'll give

>you that, but it asks the question of one of the many possibilities for

>the direction where Flash productions may lead...

>

>I have been following MPEG news lately and they are setting up standards

>for the future merge of TV and computer/web technologies now.  A great

>bulk of the production work will probably be done at the digital

>TV/video level and converted to files in the end. We may not have the

>complete freedom to sit in our studios and lay in graphics or sound

>without collaborating with the producers in their arena.  I'm having a

>hard time imagining an executive producer, associate producer, editor,

>video engineer and a host of other characters coming over to my design

>studio and crowding around my PC while I say "How about this and how

>about that".  Any work that requires some type of sync will probably

>require me going to a post production editing suite and my efforts will

>be layered in by the engineer while we stand by and get ready to change

>something someone doesn't like.  I'm seeing the merge of technology but

>I'm having a hard time projecting myself into the environment and manner

>in which it will all take place.  Any thoughts or visions anyone care to

>share?



I just read an article in Inter@ctive Week [[vol 6. no 36, 9/6/99, p.26] 

that states that most views are lost [50%] to a web home page if the site 

is 70 KB in size or greater. At 40kb the bailout rate was 30%, while 

pages with 32 to 35 kb had bail out rates of 6 - 8%.  And that bailout 

rates fell sharply and markedly between 35kb [@30% ] and 34kb [6- 8%].


What that tells me is that you need a dumbed down site for the majority 

of commerce sites and you will see a divide taking place for 

entertainment/content oriented sites that will go more hi end - tending 

to broadband DSL/Cable viewers who will see things at TV like speeds. 


Jefferis Peterson, Pres.

Web Design and Marketing

410 Woodland Ave.

Grove City, PA 16127-1824

http://www.PetersonSales.net

jeffpetersonsales [dot] net

Tel & Fax. 724-458-7169


ICQ 19112253



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