Re: FLASH: OT- rich media content?

[John Dowdell]

"Rich media" is e-ad speak for what you're doing already... banner ads that

use Flash, or Java, or video, are all called "rich media" in that world.


Rich-media ads were controversial, but people accept them more now. Flash

seems to be the most accepted of the various technologies. Here are a few

links to check on the banner-ad perception of the world:

http://www.clickz.com/     (choose "Rich Media" from topic popup)

http://www.o-a.com/        (e-ad mail list, also links section)

http://www.narrative.com/  (long-term technology provider)

http://www.intervu.com/    (a leading practitioner)


Fast startup is critical. Total filesize is also important. I'm not sure

how practitioners handle IE/Mac browsers. Sometimes you'll need to transfer

data back to the server (attention time, etc).



jd







John Dowdell, Macromedia Tech Support, San Francisco CA US

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