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Subject:	Re: FLASH: Barneys.com
From:	Michael Dunn
Date:	Wed, 31 May 2000 20:12:54 +0100

on 5/31/00 11.18a, ryan wrote:

> now that being said, _this_ site is
> more about style and the feel of barneys then placing that $300 sweater in a
> shopping cart and entering your visa #

I'm just saying that they're creating a presence that is unlike anything
else they promote. Doubtful that in the store they've got signs that look
like what's on the site. I know it seems easy that someone like Apple uses
the same typeface on EVERYTHING. But you recognize it. You know it. In
today's info-hyped world, a logo has to be recognized immediately and
branding is IMPORTANT. Of all the dotcoms that advertised during the
superbowl, how many do you remember? Name 5 job sites. Undoubtedly the first
that comes to mind is monster.com. Branding.

I think what bothered me about the site was it was a mish-mash of neat
effects, like scrolling though Flashkit, without giving any kind of
"presence." What sets them apart from any other company who hires a
tech-head to do their site? Nothing. Sorry to be a downer, I think I need a
nap.

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