Re: FLASH: Future of flashers...

[peter hagerty]

At 04:29 PM 5/25/00 -0500, TGunn wrote:

>It'll be the code-heads that build these WYSIWYG-ish code generators you

>seek.

 

....and consequently we see very similar uses for eg. actionscript. 

The earlier Desk Top Publishing "revolution" gave one man band typographers

and graphic artists a tool that automated, what had previously been lots of

vists to the typesetter and printer. These people had however been trained

in design and real world applications. Consequently high standards of

design/function were quickly achieved when they used a wysiwyg. 


Multimedia is however a new medium, with no traditon (which makes it

exciting). The best work I have seen, on CDROM and the web comes from hard

code heads. Their grasp of the logic of this medium allows them to "fly"

with the code while most of us stumble from post to post. 


It is very interesting seeing artists in Liverpool, with very diverse

backgrounds (sculpture, sound, animation, painting), doing MA Multimedia

courses. Here the best individual work comes from the students seeking new

approaches to presentation using code (Lingo). Remember also that much of

the history of, for example painting, is about innovation, technique and

rare ability.


A more contemporary comparison with film making, would point in quite

another direction. This is fundamentally a team effort, where you don't

expect the sound recordist to write the script.

Similarly the MA students are also encouraged to work in teams, mirroring

the film making model but also allowing the sharing of skill sets.


This is the nub of the question- individual or team, the approaches are

quite different. An individual with high skill sets in programming and

design may become a great multimedia artist. At the same time whole new

industries and very specific skill sets are in demand by various agencies. 


In a commercial context there is no end to "what you need to know". I for

example would love to know how to link a credit card transaction

application to a future Flash movie, but recognise that this is so outside

of my knowledge base that it would be better to hire in an expert skill set.


There is no single model.


:: peterhagerty


:: arklo.com

:: liverpool



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