RE: FLASH: flash for banners or not?

[Sahlan Sim�n Cherpitel]

didn't attend the flash conference (a thousand bucks--wow!) but was watching

quicktime flick of keynotes last night:


macromedia says player penetration is now 90% with 65% for player 4, if i

recall correctly


cheers


sahlan



Original msgs (edited):



I agree, it would be great to do all banners in flash, but for now the best

for

a WIDE audience is probably gifs. But this is changing quickly.


- --

Michael Dunn

The Merica Agency


From: David Morse <

DavidMexileon7th [dot] com

>


there's no web-wide agreement on what those specs should be -- it's still

"figure it out as we go" for the sites and there's a lot of excruciating

back and forth on things like where to place tracking URLs (in the html or

the flash), various sniffers, etc., etc.


once those hurdles are crossed, it is cool as hell to see your flash banners

all over


...and one day there will be industry standards (I hope)


From:

jdowdellmacromedia [dot] com

 (John Dowdell)

Subject: Re: FLASH: flash for banners or not?


At 1:42 PM 3/30/0, Sarah Lamont wrote:

> Are advertising web banners being made with flash primarily or

> not? I was under the impression that they were, but my boss

> told me that they should be animated gifs. Is this true?


The majority of banners are GIFs, true, but rich-media ads tend to get

better results, and have the better growth rate.


Last week's ICONOCAST quoted Jupiter Communications as saying that 60% of

all online advertising will be rich-media by 20002. Among rich-media ads

today, Jupiter quotes Flash as the leading technique, with 54% of

rich-media ads using it. Enliven and RealAudio follow at 27% apiece.


You can read their summary in the March 23 issue:

http://www.iconocast.com/


jd



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