Publishing Success on the Internet

This course will help delegates take advantage of the smartest thinking online, and apply new concepts to their business, based on case studies of companies that are achieving success and strategies for successful web publishing.

Suitable for: Senior publishing, editorial and advertising professionals, as well as key decision makers within publishing companies

Course content:
• how magazines across the globe are creating 24/7 relationships with their readers
• benchmarking your site against your competitors
• how to use the editorial from your print magazine to create a vibrant and popular site
• increase visitor numbers and get free editorial from user generated content
• how web 2.0 is changing user behaviour – and how words and video are merging
• getting revenues on your site – what works and what does not
• publishing 2.0 – what new business models are emerging for print companies
• the new competitors – search companies, portals and social networking sites
• digital editions and how they can help build circulation and revenues