startups

You may have heard some of the buzz about Pinterest, one of the newest social networks on the block, but you might not know how much of this excitement is warranted, and how much is pure hype.

Suffice to say, in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly. Read on to understand how Pinterest can help your brand.

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

The deadline for UKTI's high profile Trade Mission to China (taking place 28th May - 1st June 2012) has been extended to end of play, Wednesday 25th April.

The multi-sector mission, which will be led by Lord Green, Minister of State for Trade & Investment, is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

Digital Shoreditch Festival 2012 is thrilled to announce the release of tickets for this 2 week festival of digital creativity with an expected 10,000 attendance! It brings together renowned leaders in digital taking place in more than 200 sessions from 21st May – 1st June.

The aim of the festival is to facilitate the wide spectrum of individuals and companies to connect, collaborate, and exchange ideas through an extensive range of events and activities.

Each day of the festival will be themed, including Chinwag's Careers Day on May 23rd.

Come along and join us on Wednesday 23rd May for our Digital Careers Day, part of the Digital Shoreditch Festival 2012.

The day links leading employers to candidates seeking a career in the digital sector and gives HR professionals a unique opportunity to meet a large number of well-qualified candidates.

Job seekers will benefit from mentoring sessions, portfolio reviews and guidance offered by premier agencies, brands and start-ups. There will also be a networking lounge where recruiting companies and job seekers will be able to network, check emails, have a break and a chit chat.