socialmedia

We all know a Facebooker or Tweeter that should probably have sat on their hands rather than posted that last message. If you can’t think of any then it may be you!

We’ve all been there, in the throes of anger we’ve said something we didn’t mean. The same thing happens on social media, perhaps even more fatally when we’re able to hide behind a computer screen.

More of us are online, but we feel pretty meh about it

 The number of Britons going online has soared in the last decade, but the majority do so without enthusiasm.

That’s the conclusion of the latest report from Oxford Internet Surveys of our national internet use, which identifies five groups:

• Cyber-moderates, who use the internet but had no strong feelings either for or against it (37%)
• Adigitals, who felt the internet was taking over their lives and invading their privacy (14%)

Facebook is a mirror while Twitter is a megaphone.

That is the core of a University of Michigan study into the two dominant social networks and how people use them.

Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists preferred to use Twitter to broadcast their opinions to others.

The Growth Hacking methodology uses technology to quickly build and develop a business, utilising digital tactics for market research and marketing purposes. Despite one wag describing 'growth hacking' as the Shoreditch term for 'marketing', last week's SME Growth Hack event explored how to hack rapid business growth.

Employing cloud-based tools for management, Growth Hackers make the most of current innovations to allow entrepreneurs to test their business and change it rapidly. Raj Kotecha, MD of Creative Content Agency sat down with Chinwag's Dylan Fuller to discuss how to 'Hack the Global Marketing Platforms'. Here's the video:

The speed of your website is critical. According to one report for every second that a page takes to load, wave goodbye to 7% of sales and who can afford that? Visa Europe estimating £450m will be spent on Cyber Monday alone.

There's all sorts of clever tech solutions: cloud-based servers, cacheing, content delivery networks to name but a few. Surely good old-fashioned comments don't represent a website glue trap?

Following on from the multi-brand Twitter banter-fest we wrote about recently, news reaches us from the other side of the pond of more brand on brand banterage.

When AT&T customer @RamblingRooney tweeted about T-mobile's remarkable new plan that doesn't charge extra for international data, the social media teams swung in to action, culminating in a personal tweet from T-mobile US CEO, John Legere.

Social media speaker, author, wine buff and generally excitable marketing man-about-town Gary Vaynerchuk hits London for VaynerWorld, to launch his new book, 'Jab, Jab, Jab, Right Hook', on 12th December (10% discount for Chinwaggers)

In typically understated fashion Gary said, "I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"