mobile

Where television and internet advertising channels mix, you’ll find the best of the marketers weaving their magic. It’s a space where the usual rules cease to apply and the inexperienced social media moderator, AdWords controller or brand manager can find themselves a little lost.

I remember working with the IAB some years ago declaring to the world the headline that Internet advertising spend had overtaken television. Now in 2012, I find myself working with online brands which are becoming more and more reliant on and increasingly intelligent within the space of broadcast media.

In a collaboration with international online marketing agency, Distilled, Facebook have released their first video providing users with advice for optimising their Facebook Pages for search engines.

The video, "SEO for Facebook Pages" covers the basics on how businesses can optimise their Facebook Page for better ranking and more ownership of the search engine results page for keywords. Viewers are taken through step-by-step guides for a number of processes in building optimised Facebook Pages, followed by how to get links and likes. 

Earlier this year in February, Social Media Week London saw 178 events take place, hosted by 97 wonderful event partners. 391 speakers shared their knowledge, thoughts, ideas and opinions with 15,000 attendees and 10,000 online viewers. 

Now it's your chance to get involved again! Social Media Week London is back for Round Two this September (24th - 28th) and it's finally time for you to start submitting your events...

The hullaballoo surrounding Facebook's IPO, the eye-watering $100bn headlines and the subsequent bickering, has largely passed by the social giants' 901m users.

Last week's launch of the App Center could make a much bigger impression and may prove a canny move in answering criticism of Facebook's slow progress in monetising it's half-a-billion (yup, you read it right) active mobile users.

If the IPO critics are to be believed, the company's valuation and its future is all about advertising revenue, but the App Center launch launch hints at a longer-term strategy. If successful, it could establish Facebook at the heart of the app ecosystem, as well as seeing the coffers swell with mobile ad and targeting revenue.

The return of Social Media Week London (SMWLDN) 24-28 Sept will see a number of changes to the way SMWLDN works including the creation of several content-specific hubs and the launch of the SMWLDN work experience programme.

We're on the hunt for some space for the SMWLDN HQ in the run-up to September's event to house the team including the work experience folks and our fantastic volunteers that between them mean we can keep the majority of SMWLDN events free for everyone to attend. Can you help?

The GameHorizon Conference (27th - 28th June '12), now in its fifth year, celebrates the successes of the global games industry, showcasing future opportunities and bringing together movers and shakers from around the world.

This year will be no different, aiming to inspire and entertain an audience of attendees from around the games and entertainment industry.

We're delighted the organisers have offered one lucky Chinwagger the chance to win a free conference ticket worth £350.00 + VAT.

Entering the competition could not be easier, simply follow the link below, fill in the form and a ticket could be yours.

The importance of work experience was underlined at Chinwag's recent Careers Day (see our round-up blog for some top CV tips). There's plenty of competition for the choicest work experience or intern positions, because they provide such a powerful point of differentiation for candidates, not to mention heaps of useful job-hunting contacts.

So, with London's biggest collaborative event, Social Media Week returning to London in September (24-28), what better time to offer a lucky few the chance to get their teeth stuck into one of the largest digital events to hit London? Find out more about what's involved and how to apply below.

Remember the Chinwag Insight: Facebook Marketing Conference that took place last October? Well, it's back and it's bigger and better than before. A day packed full of case studies, panels, advice sessions and insight into marketing on the 800m+ social behemoth that is Facebook with the new commercial realities post-IPO.

This time around we're reaching an even broader digital marketing and agency audience by partnering with Our Social Times, who run events covering social media measurement, marketing and analytics to bring you a day packed with strategy insight, analysis and practical examples of how to access, engage and build value from Facebook's massive data-rich audience.

The first event of the series is taking place in London on Wednesday 18th July with future events planned for New York and Singapore later in the year. Whilst we confirm the full programme details there's a chance to save 50% off the standard rate with a Trust Ticket.