ecommerce

ecommerce

Social media + digital commerce = online success

Warren Knight, Social Commerce expert, will be sharing how to drive traffic to your online store with a multi-channel experience. Learn how to optimise your online store using the latest social commerce tools and design whilst devising a monthly content marketing strategy that consumers will fall in-love with.

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Date: 17 February 2012
Location: Central Working, UK

SMX London

SMX London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers.

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Date: 15 May 2012
Location: Chelsea Football Club, UK

Evidon ePrivacy Webinar

Evidon ePrivacy Webinar The webinar will provide a concise update covering the latest advice from the UK’s Information Commissioners Office (ICO), the Internet Advertising Bureau UK, the Article 29 Working Party, and businesses themselves that are working proactively to ensure compliance with the ePrivacy Directive by the 25 May deadline.

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Date: 31 January 2012
Location: Global Webinar

Seminar: Putting The Audience Together - Using Social Network Analysis for Business Insights

Unique Seminar in Social Network Analysis. Overview: You will learn how to pull a Facebook and Twitter network graph into Excel using NodeXL. How to interpret social graphs using powerful Social Network Analysis (SNA) techniques and then apply insights to your online business, applications, product, community or brand.

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Date: 29 February 2012
Location: Wallacespace, St Pancras, UK

PHP UK Conference 2012

PHP UK Conference 2012 is PHP London's seventh annual conference, building on the success of previous events by expanding to a double-day event, to accommodate the continual growth of the PHP community and PHP development industry.

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Date: 23 February 2012
Location: Business Design Centre, UK

Simon Says: You're Wrong about Spotify

Spotify

"Spotify Paid Lady Gaga $167 For 1,000,000 Plays"

This headline showed the “dark side” of music streaming start up, Spotify. Critics were in awe about how little artists were being paid for their hard work. Despite the short lived pleas from Spotify that they paid more per play people focused on this number, as if it was a bad thing.

Paying an artist less than 1p per play sounds like a raw deal, until you remember Spotify is a marketing platform. Spotify is designed as a service for people to listen to their favourite tracks cheaply. Why does this benefit the artist? Because if you love their music, you’ll go to the show, get the t-shirt and support the live scene.

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techpitch 4.5

techpitch 4.5 is an evening pitch event created by 2Pears, in order to showcase some of the latest tech startups, including some of the startups that have taken part in the UKTI pitch-training workshops in the past 6 months.

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Date: 8 February 2012
Location: Pinsent Mason's Auditorium, UK

London New Finance - January meetup

The largest London meetup for New Finance startups and technology

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Date: 24 January 2012
Location: Innovation Warehouse, UK

Simon Says: Supermarkets can do so much more with Social & Technology

Supermarket

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

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The Winter Hackathon

The Winter Hackathon is a two-day festival of software coding devoted to the creation of mobile apps for the million plus visitors to the summer games in London in July/August 2012.

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Date: 28 January 2012
Location: Central Working, UK

Eric Ries, The Lean Startup – London Edition. 16th January 2012

Eric Ries, author of, ‘The Lean Startup’, will talk about what it means to apply those ideas in practice. After the talk and Q&A, there will be networking drinks & everyone will leave with a signed copy of The Lean Startup.

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Date: 16 January 2012
Location: tba, UK

PerformanceIN Fashion & Beauty

A one day performance marketing conference and expo focusing on the fashion and beauty verticals.

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Date: 4 September 2012
Location: The Hurlingham Club, UK

Simon Says: Download These Apps - 5 Favourites You Should Try Before 2012

iphone

As 2012 approaches I thought I would write a nice post.

I hate the clichéd "prediction" articles you tend to get at this time of the year as peoples predictions tend to be either biased hopes (which never happen) such as me wishing for a hoverboard just because Back To The Future said they would happen. Or really really easy extrapolations of what's happening right now. The industry moves fast and predictions change hourly, so that's not what this post is about.

Here are my 5 favorite iPhone apps of 2011. And why I think you should get them for 2012. I've specifically avoided the usual suspects (Twitter, Facebook, FML etc). In no particular order...

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London New Finance - December meetup

Please join us for the London New Finance December meetup on the 19th at the Innovation Warehouse on East Poultry to discuss New Finance technology, we have a great speaker line-up including Simon Dixon, Bruce Davis, Rich Wilson and Simon Deane-Johns

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Date: 19 December 2011
Location: Innovation Warehouse, UK

Evidon Empower Europe, The Cookie Compliance Conference

Evidon Empower Europe, The Cookie Compliance Conference is the first event of its kind in the UK dedicated entirely to consumer privacy and the advertising data ecosystem.

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Date: 6 December 2011
Location: Field Fisher Waterhouse, UK