ecommerce

Come along to Chinwag's Careers Day at Digital Shoreditch next week (23rd May), where you'll be able to meet the industry's leading employers including agenices, top brands and exciting start-ups.

If that wasn't reason enough, you'll be able to improve your job-hunt with a brillant programme of advice sessions, with Portfolio Reviews from Vitamin T, CV Surgeries with Chinwag Jobs and Creativity & Ideas Workshops by Hyper Island.

There's limited space, so make sure you book now!

Traditionally if a brand wanted to test a new campaign or product it might turn to in-store promotions, sampling activities and surveys, or it might organise a series of focus groups bringing people face-to-face to talk through their thoughts and opinions and gather valuable insights.

Now, in the social media age, it’s possible to cut out the legwork and project our new ideas online, utilising the immediacy and connectivity of Facebook® to formulate a virtual focus group, probably the world’s biggest and most efficient group imaginable.

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

The deadline for UKTI's high profile Trade Mission to China (taking place 28th May - 1st June 2012) has been extended to end of play, Wednesday 25th April.

The multi-sector mission, which will be led by Lord Green, Minister of State for Trade & Investment, is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

The Earlybird is due to fly the nest! Yes, Earlybird tickets (at only £149*!) for Chinwag Insight: Psychology of Online Influence end this Friday 20th April, so make sure you snap yours up before it's too late!

// Buy tickets now!

The latest in the Chinwag Insight series, the Psychology of Online Influence, will be a half-day conference taking place on Thursday 3rd May.

With top speakers such as Nathalie Nahai (The Web Psychologist), Dr Barbie Clarke (Family Kids and Youth), Elizabeth Kessick (JustGiving), William Higham (The Next Big Thing) and more sharing their insight, you'd be a fool to miss out!