blogging

This year’s Social Media Week New York (Feb 17-21) is crammed with events, speakers, masterclasses and more. And we’re offering Chinwaggers exclusive discounted tickets.

Digital businesses can exploit real and lucrative opportunities in healthcare. That’s the message of a new half-day event from IC tomorrow.

Taking place in London on 23 January 2014, it will focus on ways of accessing data, showing routes to market and how to find like-minded collaborators.

We all know a Facebooker or Tweeter that should probably have sat on their hands rather than posted that last message. If you can’t think of any then it may be you!

We’ve all been there, in the throes of anger we’ve said something we didn’t mean. The same thing happens on social media, perhaps even more fatally when we’re able to hide behind a computer screen.

The briefest of brief blogs to kick off 2014. Besides we like pictures of fireworks. So far we're doing well on our resolutions: exercise more, no chocolate, no booze, clean desk, plan some crazy-ass, mould-breaking events and collaborations.

A huge thank you to everyone who attended events, contributed to discussions and supported Chinwag in 2013. We're scheming and planning a range of diverse and exciting plans for 2014, but most are still hush-hush, here's some hints...

Social video advertising has exploded. Boom!

It’s up 5000% since 2006, according to Unruly Media’s Viral Spiral, charting the three most shared campaigns over the last seven years.

And there goes the morning.

If I could describe a deeply annoying start to the day, it would be thus: Wake up to discover that you're offering your Twitter followers a sweet deal on Jordan's (whatever the hell they/s/he is/are).

Then follows a flood of tweets, direct messages, emails, text messages and the other half shouting across the room, "your Twitter account has been hacked".

Bye bye, Belisha. There’s a new beacon in town.

In The Guardian, Simon Baldwin blogs that iBeacon seeks to lead.

Apple’s proprietary challenger to Near Field Communication arrived with iOs7. It boasts a range of up to 50 metres and uses Bluetooth low energy (BLE) to pinpoint location.

The Growth Hacking methodology uses technology to quickly build and develop a business, utilising digital tactics for market research and marketing purposes. Despite one wag describing 'growth hacking' as the Shoreditch term for 'marketing', last week's SME Growth Hack event explored how to hack rapid business growth.

Employing cloud-based tools for management, Growth Hackers make the most of current innovations to allow entrepreneurs to test their business and change it rapidly. Raj Kotecha, MD of Creative Content Agency sat down with Chinwag's Dylan Fuller to discuss how to 'Hack the Global Marketing Platforms'. Here's the video:

Social media speaker, author, wine buff and generally excitable marketing man-about-town Gary Vaynerchuk hits London for VaynerWorld, to launch his new book, 'Jab, Jab, Jab, Right Hook', on 12th December (10% discount for Chinwaggers)

In typically understated fashion Gary said, "I'm basically going put on the greatest event in London history! I don't give a crap about The Beatles, The Rolling Stones, The Clash or Beckham or whoever, not the single best business book event, the single... greatest... event!"

Ed: When long-time Chinwag contributor, Jemima Gibbons, heard about the SME Growth Hack she kindly put together this blog post with 6 crucial questions to develop an SME's social media strategy. Excellent prep for the event. Got your ticket?

By definition, every company created in the last decade is a Digital Native. Or at least, it should be. If you’re a Millennial business, there’s absolutely no reason why you shouldn’t be using digital and social technologies effectively throughout your operations. 

So - why aren’t you?

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former.