We said there were more to come, and as promised, here they are!
In this second announcement, we have another three SMWLDN Sept '12 Hub to introduce you to, on top of our previous announcement of ExHoSo House, Google Campus, The Hub Westminster, O2 Workshop and Unruly Media - giving us a total of 8 SMWLDN Sept '12 Hubs for the week.
As explained in the last announcement, each SMWLDN Sept '12 Hubs will have a topic area, and events taking place in the Hub will focus and/or relate to that particular Hub's topic area. Each Hub's schedule is being carefully curated, Hub events will highlight and showcase some of the best SMWLDN events taking place this September. Also, with London being a bit of a beast with events taking place all over the city, we hope that this will make SMWLDN easier to navigate, both physically and on the online schedule.
For fifteen years I’ve provided research, evidence and
carefully chosen words to anyone who would listen to describe the benefits of
allowing interpersonal communication within a brand-space. We used to call that "social network theory" or "social engine theory". Over time, the 'social
media' industry grew up around our voices (not loud enough to dominate it but
still we prattled away).
Today, my agency and team operate as a very tiny part
of a £Billion business based on the very same ideas; that conversations are a
form of marketing, that the customer can be an ambassador and that brand
choices are part of expressible identity.
The questions I’m asked each day remain essentially the
same, although the vocabulary has changed a little. Ten years ago a major sports
brand asked me "What will I do if the public are critical of our product in a
forum we put our brand on", today they ask "What are the costs and risks of
page moderation".
Are you planning an event during Social Media Week London this September (24th - 28th)? Have you submitted it to the schedule yet? You need to make it quick, the event submission deadline is 21st August, just two weeks away!
Also, the SMWLDN Sept '12 Schedule goes live tonight, with our official London schedule launch tomorrow morning.
Not to worry, we have all you need to know to submit your event below.
On the face of it, it's tough to draw parallels between one of Britain's oldest publishing business and small, fast-growing firms in the digital, or any other, industry sector. But there's some useful lessons to be learnt here that apply to any business, especially those based on intellectual property.
Last week, the folks at Fresh Minds invited me to a breakfast roundtable with guest speaker, Mark Anderson, President of Strategy for Pearson International who took us on a tour of Pearson International's journey from book publisher to one of the world's largest education providers.
With 180+ events taking place across London, it can sometimes be a little difficult to navigate and get between events. To aid this problem, this September we're introducing SMWLDN Hubs to London, where events topics and some of the best events will be grouped into venues during the week.
We're very excited to introduce five Hubs for this year's SMWLDN Sept '12 at some very cool venues, with more Hubs and their topics to be announced.
During Digital Shoreditch last May, Chinwag held a very successful Careers Day where employers such as Bloomberg, Mozilla Firefox, Financial Times, LBi, Unruly Media, Beyond, Yammer and more were able to meet top candidates and showcase their companies and vacancies.
On top of meeting fantastic brands and agencies, candidates were able to take advantage of a programme of advice sessions including CV Surgeries, Portfolio Reviews & Creativity Workshops.
The day was a huge hit with 23 brands exhibiting, 20 mentors, 100+ individual advice sessions, 120+ workshop delegates and 1000+ job seekers through the door. Check out the event highlights, top tips and advice from our mentors & sponsors here.
After recieving such great feedback during and after the event we decided that we'd love to do it all over again, and what better time than during this September's Social Media Week London.
With only 8 weeks (or two months, as we prefer to think of it) remaining, Social Media Week London is slowly, but surely, creeping up on us.
We're very excited to announce that we have some incredible sponsors and partners on board for the week, and who better to share the news with than you! In this first announcement, we're very happy to introduce and welcome Vitrue and Unique Digital...
Having read Danielle’s "Social Media is more than just "LIKES"" I felt a counterpoint on her view of Facebook advertising was needed. It invoked a strong reaction from me as I believe it ignored the fundamental strengths that Facebook has engineered into their advertising product. I reached out to Danielle and offered a counterpoint which she happily accepted.
So here are ten reasons why Facebook advertising is important. Why you should and need to spend money.
Creative Skillset are asking tens of thousands of companies to take part in an industry-wide Employment Census for the creative media industries. The census aims to help Creative Skillset make sure that the creative media industry has the information it needs to thrive in the global market.
By completing the census you will be directly influencing how Creative Skillset uses and levers funds to ensure we have a highly skilled, world class workforce.
After 10,000+ entries globally, including Bogata's skyline, LA's beaches, Barcelona's architecture, Hong Kong's night lights, Chicago's public art and of course London's various attractions through the Jubilee and heading into the Olympics, #InstagramYourCity has announced it's city and overall winners.
The tough decisions came down to a judging panel of Dan Rubin, Columbian photographer Mauricio Velez, social media leader Todor Krecu, founder of Stickygram Kejia Zhu and Social Media Week's founder Toby Daniels.
The winning image and all city finalists are included below.
