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Integrated Digital Marketing Roundtable

Part of the Digital Cream Chicago roundtables, this participatory, attendee-driven discussion will focus on the strategies and techniques needed to move various marketing channels into a truly integrated, streamlined marketing campaign.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Managing Digital Teams & Organizational Structures Roundtables

Part of the Digital Cream Chicago roundtables, this participatory, attendee-driven discussion will focus on the common issues, themes and challenges faced by managers and organizations in structuring their digital marketing capability.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Customer Experience & Conversion Roundtable

Part of the Digital Cream Chicago roundtables, this participatory, attendee-driven discussion will focus on the strategies involved in building and maintaining great online experiences for customers.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Online Conversion Rate Optimization

Part of the Digital Cream Chicago roundtables, this participatory attendee-driven discussion will focus on the different types of conversion & measurement used, as well as tools, strategies & processes employed for improving conversion rates.

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Date: 24 October 2012
Location: The Metropolitan Club Willis Tower, US

Internet World 2013

Internet World is Europe's largest event for doing business online, and covers every aspect of digital in 6 dedicated forums; Social Media World, Cloud & Hosting World, eCommerce World, Content Management World, Digital Marketing World and Mobile World.

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Date: 23 April 2013
Location: Earls Court 2, UK

Introduction to Mobile Marketing - New York Training

This one day course will provide you with a solid understanding of the mobile marketing landscape focussing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the technologies and terminology of mobile.

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Date: 1 November 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - New York

If you’re new to digital (or marketing), this course is ideal. A two-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 19 September 2012
Location: IAB Office at the Ad Lab, US

Digital Media Sales Certification

Having already set many of the standards for the digital world, the Interactive Advertising Bureau (IAB) is adding a new standard for digital salespeople through its new IAB Digital Media Sales Certification, and Econsultancy has been selected to provide training for this program.

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Date: 12 September 2012
Location: IAB Office at the Ad Lab, US

Fast Track Digital Marketing - Chicago

If you’re new to digital (or marketing), this course is ideal. A one-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

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Date: 23 July 2012
Location: The Metropolitan Club Willis Tower, US

JUMP

Join 40 international experts and the brightest minds in on and offline marketing for a one-day conference dedicated to helping you and your team be the best you possibly can.

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Date: 1 November 2012
Location: Metropolitan Pavilon, US

Social Media is more than just "LIKES"

bagels

Social Media is more than just "LIKES" - for companies in particular it should be an online encounter where they can have valuable conversations with their customers.  Social media can be such a valuable tool for business both big and small, for customer interaction and acquiring new customers as well.

I believe that companies can enjoy real benefits of social media without splashing their increasingly limited cash on relatively expensive ads such as those sold by Facebook as part of its much-touted advertising service.  And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who actually matter: new and existing customers.

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Facebook Marketing Conference 2012 - Check Out The Highlights

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Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

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From ASOS to Zara - comScore Release Report on Facebook Driving Purchase Behaviour in Europe

asos

As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.

Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.

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AOP Summit 2012 - Unleashing your Inner Startup

The best startups are celebrated for their agility, flexibility and speed. But how can established businesses in the middle of dramatic change replicate the approach of a lean startup?

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Date: 12 October 2012
Location: Westminster Bridge Park Plaza, UK

Youth Marketing and Digital: 6 New Stats That May Impact Your Plans

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youth insight report

At the recent Youth Marketing Strategy summit in London (Chinwag was a media partner - thanks Chinwag) I previewed some interesting new findings from our newly-published Youth Insight Report. These findings were based on research in April and May looking at the aspirations, attitudes and habits of UK 16-24s. We received around 1,700 responses to our survey.

These insights were broad, so here for the benefit of digital-biased marketers I've pulled out six fresh stats that relate only to digital...

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