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Brand Banter: The Evolution of Content Marketing

Twitter Banter: Tesco Mobile vs Jaffa Cakes

When Twitter conversations between brands ends up on Buzzfeed, does this represent the content marketer's highest honour or this year's trendiest marketing tactic has jumped the shark?

As the link inevitably made its way around the office there was enough chuckling to make me think it's very much the former. 

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14 November 2013 by Sam Michel