pr

Social Media Week: London PR Breakfast Briefing by Speed

PR Breakfast Briefing: How social media fits into your PR strategy. How does the modern PR agency integrate social media channels, strategies and measurement tools into its work? What elements of social media should be handled by a PR agency?

// more

Date: 4 February 2010
Location: Speed, UK

Media Camp London 3

If you do stuff with the web, or want to, come along you'll meet some very cool people.

// more

Date: 17 December 2009
Location: London College of Communication, UK

ASDA fights back at employee abuse on YouTube

ASDA employee

After video clips of a store employee running riot in corriders, staff rooms and damaging stock were posted on YouTube the ASDA fought back with some damage limitation, social media style.

Clips showed My Ayub, employee of the ASDA Fulwood store, licking and stamping on a raw chicken and putting it back on the shelf for customers to buy, he set off fire alarms and cut other employees clothes.

In retaliation employees from ASDA Fulwood branch posted their responses to his YouTube carnage online. The staff members featured in the comeback video look genuinely upset and called for, 

"the person involved to get what's coming to them."

// more

30 September 2009 by Suzanne Morrow

Monitoring Social Media 09 - London

MSM 09 will bring together global Social Media Monitoring experts, suppliers, PR & marketing professionals for a one-day conference in London on 17th November 2009. The event offers attendees a series of high-value talks, panel sessions and demo’s, featuring some of the worlds leading social media monitoring companies

// more

Date: 17 November 2009
Location: The Lewis Centre, UK

How to Sell Good Marketing to Your CEO

Topic: 
marketing
advertising
Publisher: 
MarketingSherpa

Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

// more

12 June 2008 by Deirdre Molloy

Press Releases From Hell & How to Fix Them (Examples, Not Theory) 2nd Expanded Edition

Topic: 
marketing
media
pr
Publisher: 
MarketingSherpa

Learn how to improve your press releases the easy way -- by reviewing 12 before-and-after examples of typical bad releases that are radically rewritten by an expert. Includes b-to-b, high-tech, and "no news" PR; plus, tips on email pitches that work.

Most press releases stink. The average journalist gets 250-500 press releases a day via email, mail, and the wire services. They trash 80% immediately, skim-and-trash 18%, and maybe contact 2% to write a story.

// more

12 June 2008 by Deirdre Molloy

Think and a Drink

  A strong public relations campaign can be invaluable to any business. Join us at next month’s Think and a Drink to learn about and understand the importance of a good PR strategy. PR is a great way to manage communication between your company and your key audiences and to build and sustain a positive image and reputation. Free to Connect and GameHorizon members, £15 to non–members  

// more

Date: 12 June 2008
Location: UK

PR and publishing voices at Tomorrow's Ad Formats

Our next panel, Chinwag Live: Tomorrow's Ad Formats on Tuesday 18th March is shaping up to be an interesting evening...

// more

5 March 2008 by Deirdre Molloy

How your brand can benefit from monitoring and connecting online

Paying attention to your brand can be easy and invaluable. Many larger brands employ tools or services to monitor offline mentions and communications, but how many are connecting this fully online?

At the most basic level, monitoring references to your product, brand or service can be achieved simply through Google Alerts. There are more advanced solutions that can track the importance of the content, the importance of the poster and the potential influence of a post, but we'll leave that for a later post.

// more

24 January 2008 by Jamie Riddell

Blogging & Social Networking for PR

Place social networking and blogging on a platform of their own...

// more

Date: 30 January 2008
Location: UK

Chinwag Live: PR Unspun

How is the PR industry adapting now that social media is heading for mainstream adoption?

// more

Date: 24 April 2007
Location: The Slug & Lettuce (Downstairs), UK