marketing

Successful brands who launch their Facebook Page through an agency will always expect to be guaranteed some 'ownership' of it. It's not uncommon for companies of a certain size to switch agency every few years, simply to embrace a fresh skill-set or on the whim of internal politics. I've been in that position myself and dutifully handed over usernames and passwords for the public entities I controlled to the hungry new whippersnappers.

As someone who acknowledges the value of being "behind the scenes", it would never cross my mind to withhold access to a vehicle I had been paid to build for someone else should they wish to take the wheel from me. Not just for reasons of commercial vanity but more so because you owe it to the users, fans and members of whatever you have created who should never be concerned with conflicts on an administration level.

“Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.”
 
Sounds good… but what exactly does this mean for marketers working in the digital space who are being ever more charged with refining and increasing ROI, adding value and making a tangible impact?

Well, as Google puts it in their oh-so-handy video, ‘Google Tag Manager puts you, the marketer, back in control of your digital marketing’. Using tags to help optimise marketing efforts and increase web traffic shouldn’t be neglected, and Google Tag Manager, promises to make this process easier and quicker. For those of us who don’t have code running through our veins, free tools such as this, that simplify the organisation and administration of digital information comes as a welcome solution.
 

It's a tough place out there at the moment, and it's widely believed that this current generation of kids/youths/young adults (delete the inappropriate) will be the first in modern history to be poorer and worse off than its parents.

So after Generation Y - Welcome Generation R (RENT).

As a marketing agency, we've been involved in youth marketing for some time now, and for us the 'back-to-school' promotional period is always really busy, but we can tell the times are changing. With less uni applicants, conflicting stats saying youth unemployment is up or down, and more fear creeping in with raising costs, everyone is looking at this space with a wide open and somewhat puzzled eye.

Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).

The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!

For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).

This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.

We thought we'd share just a few things we learnt from Tuesday's Bootcamp.