marketing

SMW REWIND: Facebook Marketing ROI: A Masterclass [video]

SMWLDN

In this session, Ross Nichols of The Daily Mail Group, Adam Stewart of Play.com, Carie Lewis of The Humane Society of the United States, Craig Hepburn from Nokia, and Richard Jones, CEO of EngageSciences, discussed how social marketing is changing, and the processes organisations need to put in place to generate real world value.

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IC tomorrow Launches £175k Media-focused Digital Innovation Contest 2013

Man and Screens by Mark Cridge

Government backed IC tomorrow, part of the Technology Strategy has launched its latest competition, Digital Innovation Contest 2013, with up to 7 awards of £25,000 up for grabs.

Backed by HarperCollins, Constable & Robinson, MediaCom, Ogilvy Mather UK Group and JCDecaux, FremantleMedia UK, Samsung, and YouTube, it focuses on media, publishing, mobile content and outdoor media.

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iEnterprise

iEnterprise will explore the impact of digital technology and consumer style applications on the enterprise, covering the changing dynamics of the IT, marketing and HR functions.

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Date: 6 June 2013
Location: Central London (tbc), UK

Online marketing masterclass for small businesses

Learn 9 fundamental areas of digital marketing. This workshop will teach you how to capitalise on this for your own business.

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Date: 25 February 2013
Location: British Library Business & IP Centre, UK

Tenshi Two Day Bootcamp powered by Unreal Engine

Intense sessions and mentoring to prepare new studios for success in the modern games industry. Aiming at: o Early stage, or even pre-launch o Looking to explore new markets or new business models o Developing commercial knowhow and business development skills We recommend 2 attendees per company but welcome individual CEOs

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Date: 12 March 2013
Location: Grant Thornton, UK

On The Edge Digital London

The London conference will take place, 30th April, at the Britannia International Hotel. We guarantee you will walk away with the knowledge and tools necessary to implement an effective Digital Marketing Strategy. Topics include; mobile, content marketing, SEO, PPC, Facebook, email marketing, and Google+

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Date: 30 April 2013
Location: Britannia International Hotel, UK

Youth Marketing Strategy 2013

Facebook, Econsultancy and Jägermeister UK reveal strategies to succeed in the Youth Market.

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Date: 16 April 2013
Location: LSO St Luke's, UK

The B2B Marketing Awards Showcase

What’s the secret of excellent B2B marketing? What does it take to create cutting-edge B2B campaigns or marketing activity? Find out at the first B2B Marketing Awards Showcase, featuring exclusive insights from brands and agencies who took home the trophies and the accolades as winners of the B2B Marketing Awards 2012.

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Date: 5 March 2013
Location: BFI Southbank, Waterloo, UK

Internet Leaders Dinner: Living in a Mobile, Ever-Connected World with Shop Direct

Since Jonathan joined Shop Direct Group, online sales have grown to 75% of the company’s revenue. In the last year alone, traffic to the Group’s mobile sites has increased by 250% and 20% of all online transactions are now completed via mobile devices.

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Date: 6 March 2013
Location: Elysee Restaurant, UK

Hitting the Mark Email Marketing Seminar - February

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

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Date: 14 February 2013
Location: Adam street members club, UK

Hitting the Mark Email Marketing Seminar - Manchester - February

We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good. Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine.

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Date: 6 February 2013
Location: Onthe7thFloor, UK

Are you Taking it Personally? The Reality of Personalisation and Relevance for Retailers

Attend this event and we will answer your questions on this fragmented yet critical business issue. This event is for Brands, Retailers & Agencies working directly with Ecommerce clients. Please note this event is invitation only, however, if you fit the criteria please feel free to apply for a delegate place.

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Date: 13 February 2013
Location: Cavendish Club, UK

SMW REWIND: Facebook Marketing ROI: A Masterclass [VIDEO]

Facebook Hub SMWLDN 2012

In Facebook Marketing ROI, Panelists from Nokia, The Social Partners, Play.com, The Humane Society of the United States and EngageSciences discussed how social marketing is changing and the processes organisations need to put in place to generate real world value. The social media managers of today could be the CMOs of tomorrow if they are able to help their organisations leverage the opportunity that marketing on Facebook represents to the bottom line. Tune into the livestream to see some of the strategies that leading brands are implementing and the results they are getting.

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The Crux of it: Exploring the Importance of Strategy in Content Marketing

Banned Books Display by covs97

Content marketing is fast becoming an integral part of the marketing mix, providing a dynamic channel from which brands, publishers and agencies can drive awareness and customer engagement to create a deeper relationship with consumers.

In fact, research from Outbrain reveals that more than 90% of respondents predict that content marketing will increase in importance for them over the next 12 months. The research, based on a survey of more than 1,300 digital marketing professionals examined the strategies, objectives, and challenges that marketers are currently facing.

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Shop on the Hop: Mobile Commerce To Boom in 2013

asos

Consumer confidence in mobile shopping is at an all-time high, with the majority of shoppers planning to buy Christmas gifts on their phones - 73% of whom have not done so before. Is this global phenomenon here to stay and what are the opportunities for forward-thinking advertisers?

As well as consumer trust in mobile shopping growing, around one in three customers are planning on spending over half of their festive budget via mobile, avoiding the traditional Christmas crush in favour of shopping on their own terms.

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