marketing

Affiliate Marketing Business Case

Topic: 
marketing
Publisher: 
Need to convince your boss that affiliate marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Affiliate Marketingis an 18-page examination of how affiliate marketing can work for your company.

Contents

We detail the trends, business benefits, costs and resources needed for a successful affiliate marketing program.

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MarketingSherpa B-to-B Lead Generation Handbook 2008

Topic: 
marketing
Publisher: 
  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples
  • Download the Executive Summary
Improve Your Results (And the quality of your leads)

Since the year 2000, B-to-B marketing has undergone dramatic changes – in strategy, budget, measurement, philosophy, and tactics. Today B-B marketers have largely taken over the role of lead qualification,

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Search Marketing Benchmark Guide 2009

Topic: 
marketing
search
Publisher: 
  • Charts, tables and eytracking heatmaps
  • Survey results from search marketers and search marketing agency execs and staff
  • Stats on costs per click, conversion rates, SEO vs. PPC, and more
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    How to Get Your Permission Email Past Filters

    Topic: 
    marketing
    design
    email
    Publisher: 

    Worried about filters stopping your newsletters or email campaigns? Get practical, hands-on advice...[How-to Kit: 2 Teleseminar Audio CDs + Printed Transcript & Handbook]

    18% or more of your email newsletters and campaigns never reach recipients because your messages are mistakenly blocked as "spam" by filters. New Guide and Q&A teleseminar help you solve your delivery problem.

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    How to Sell Good Marketing to Your CEO

    Topic: 
    marketing
    advertising
    Publisher: 

    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

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    Tech Crunch Pitch - The Techcrunch Summer Event

    TechCrunch UK will be holding a startup pitch competition on July 10th in Soho, London, entitled “TechCrunch Pitch!”. It's a stripped down, "bare essentials" event. Just fast pitches from startups and networking.

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    Date: 10 July 2008
    Location: St Anne's Church, UK

    Words That Work: Copywriting to Sell to CEOs, CFOs & CIOs; Copywriting to Sell Entrepreneurs

    Topic: 
    marketing
    Publisher: 

    Stop! Before you write any marketing copy, sales presentations, email or ads to impress CEOs, first find out what trigger words and phrases will work. And which "sales-killer" words to avoid in your copy. Critical for lead gen and sales campaigns.

    Is your company trying to sell products or services to CEOs, CFOs, CIOs or entrepreneurs? Now there are copywriting guides to help you:

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    Pricing Psychology Report & 46 Ways to Raise Prices

    Publisher: 
    • 12 pricing tests - results revealed
    • 46 tactics to raise prices...without losing sales
    • Pricing Psych: 56 page PDF download
    • 46 Ways: 136 page PDF download
    • Published 2005 by Jensen-Fann Publishers Dow

    MarketingSherpa's Review:
    We like Marlene Jensen's book, Pricing Psychology Report, because it focuses on tested pricing data that you can start using right away. It is particularly useful for the publishing community.

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    Wired City Reconnected - Stockport

    The Wired City Reconnected events are ‘collaborative’ networking events. They are aimed at mature digital businesses that wish to explore opportunites to meet like minded companies who are interested in potential collaborations.

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    Date: 19 June 2008
    Location: Broadstone Mill, UK

    Widget Web Expo

    Marketing in a Widgetized World:  Extend and optimize your marketing through web, mobile and desktop Widgets  

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    Date: 16 June 2008
    Location: New York Marriot, US

    Risk management and social media

    Apparently, in 2007, 16% of companies saw confidential information divulged online, 1 in 10 saw financial information leaked and ¾ of companies disciplined employees for abuse of email. So how do you know if your employees aren't divulging company secrets online? Simple – you don’t.

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    Top ten brand videos on YouTube

    Do you know how your company looks on YouTube? Open platforms and social networks attract massive audiences, and the impact of this sea-change in media on brands has been equally enormous.

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    Marketing 2.0

    Following on from their seminar on Social Network Marketing, which took place in November, KMP will be hosting a half-day seminar on the topic of Marketing 2.0. Marketing 2.0 is next generation and future of marketing. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies. Ever the since the emergence of social networks, blogs and other online communication channels, there has been a shift in power, meaning that the customers are now in charge, and have the power to influence and control companies. The half-day seminar will be held at 60 Cannon Street, and tickets are available at 25% early bird discount of £125 + VAT. This exclusive rate is available until the 17th June, so register now to avoid disappointment!

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    Date: 1 July 2008
    Location: Manchester Digital Development Agency, UK

    The Future of PR Technology

    This half-day seminar promises to offer a valuable insight into the Future of PR Technology. Long gone are the days of writing press releases! We'll be talking all about the revolution of PR 2.0, and the importance of social media newsrooms, blog monitoring, blog technology and video distribution. Speakers include KMP's Chairman Bill Daring, Jennifer O'Grady and Ross Brown from Democracy PR, Stuart Bruce (Wolfstar) and KMP's Paul Fabretti.

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    Date: 25 June 2008
    Location: MWB Business Exchange, UK

    Marketing 2.0

    Following on from their seminar on Social Network Marketing, which took place in November, KMP will be hosting a half-day seminar on the topic of Marketing 2.0. Marketing 2.0 is next generation and future of marketing.  We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies. Ever the since the emergence of social networks, blogs and other online communication channels, there has been a shift in power, meaning that the customers are now in charge, and have the power to influence and control companies. The half-day seminar will be held at 60 Cannon Street, and tickets are available at 25% early bird discount of £125 + VAT. This exclusive rate is available until the 17th June, so register now to avoid disappointment!

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    Date: 15 July 2008
    Location: MWB Business Exchange, UK