Joseph Jaffe launched his new book “Flip The Funnel” at SXSW (Austin, Texas) last month. The book is supposed to help digital agencies, marketing
folk and brands reassess how they do business online (and offline). Jaffe is a
marketing wizard and hailed as one of the most sought-after consultants,
speakers and thought leaders on new marketing.
Marketing, now more than ever before, is under greater pressure to improve the lead to sales conversion ratios. This workshop will give you an in-depth understanding on how to maximise the relationship between sales and marketing.
social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York
social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East
Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile
social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa
Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming
The Albion society meets to discuss the burning issues of the day. This time the key issue is the Future of Mobile. Speakers include Clive Dickens of Absolute Radio one of the UK's first companies to utilise i-Ads.
App workshop focusing on the business side of producing, marketing and monetising apps for iPhone and Android from the team behind the hugely successful Fonejacker app.. The courses are open to freelancers who have broadcast credits or two years’ professional experience working in TV and Digital Media production.
A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.
When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.
Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.
An info-tainment event showcasing best practice in social media in the construction industry, at a TEDx-style event. ConstrucTALKs and the Be2Awards will be at the Building Centre, London WC1 on 9 February 2011. See construction and technology's most thoughtful speakers.
We give you an opportunity to build a face-to-face network and find out more about the people and businesses you could be working with. You’ll leave the Enterprise Freelance Fair with new connections, new ideas and an improved blueprint for progress.
MI EXPO is a new platform showcasing and exploring innovation within the marketing sector. This one day event aims to bring together the companies and individuals driving the industry forward for an educational and inspiring experience through an action packed conference and expo.
Topics covered include: sentiment detection, influencer analysis, how to measure social media ROI, data access and quality, small business monitoring and reputation management for brands.