marketing

Ale 2.0 at the Harp

This is a relaxed meetup for people who work in digital and like real ale (or other drinks). There are no name badges.

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Date: 5 May 2011
Location: The Harp, UK

Joseph Jaffe at SXSW

Joseph Jaffe launched his new book “Flip The Funnel” at SXSW (Austin, Texas) last month. The book is supposed to help digital agencies, marketing folk and brands reassess how they do business online (and offline). Jaffe is a marketing wizard and hailed as one of the most sought-after consultants, speakers and thought leaders on new marketing.  

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Workshop: Sales and Marketing Integration - Maximise leads and revenue

Marketing, now more than ever before, is under greater pressure to improve the lead to sales conversion ratios. This workshop will give you an in-depth understanding on how to maximise the relationship between sales and marketing.

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Date: 13 April 2011
Location: etc Venues, UK

Social Media World Forum North America

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, New York

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Date: 1 November 2011
Location: Javits Convention Center, New York, US

Social Media World Forum Middle East

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming, Dubai, Middle East

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Date: 14 September 2011
Location: The Dubai Convention and Exhibition Centre, AE

Social Media World Forum Asia

Audience / Intended for: heads of marketing, marketing managers, heads of pr, agencies, brand managers, online marketers, digital marketers, social media platforms, broadcasters, mobile

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Date: 1 September 2011
Location: Suntec Singapore, SG

Social Media World Forum Africa

social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, mobile, social gaming, cape town, africa

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Date: 1 June 2011
Location: Cape Town Convention Centre, ZA

Social Media World Forum Europe

Keywords: social media, marketing, digital, monitoring, communities, measurement, pr, public relations, customer insight, social crm, social shopping, b2b, location based marketing, tv, mobile, social gaming

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Date: 29 March 2011
Location: London Olympia, UK

Albion Society

The Albion society meets to discuss the burning issues of the day. This time the key issue is the Future of Mobile. Speakers include Clive Dickens of Absolute Radio one of the UK's first companies to utilise i-Ads.

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Date: 8 March 2011
Location: The Tea Building, UK

Devising & monetising Apps: developing TV brands

App workshop focusing on the business side of producing, marketing and monetising apps for iPhone and Android from the team behind the hugely successful Fonejacker app.. The courses are open to freelancers who have broadcast credits or two years’ professional experience working in TV and Digital Media production.

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Date: 17 May 2012
Location: Indie Training Fund at Lux, UK

Fail to Plan Your Social Campaign - Plan to Fail!

FAIL (possible EPIC FAIL) by Rob Boudon

A key mistake made by brands when they first enter the social sphere is to forget that they’ll need a way to measure the tangible success of their efforts. Effectively brands leave themselves unable to measure the ROI of their social activity and as a result it can very easily become a wasted effort.

When you first engage through sites such as Facebook or Twitter it’s very easy to be fooled into thinking that a million online followers is an end to itself, but if you haven’t at the very least considered a future strategy for turning your new online friends (followers and fans) into *real* customers, it’s highly unlikely to happen on its own.

Just as with any other marketing campaign, clear objectives should be set right from the start that can be clearly measured and analysed in order to tell you exactly how successful your activities have been.

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ConstrucTALKS and Be2Awards

An info-tainment event showcasing best practice in social media in the construction industry, at a TEDx-style event. ConstrucTALKs and the Be2Awards will be at the Building Centre, London WC1 on 9 February 2011. See construction and technology's most thoughtful speakers.

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Date: 9 February 2011
Location: Building Centre, UK

Brookson Enterprise Freelance Fair

We give you an opportunity to build a face-to-face network and find out more about the people and businesses you could be working with. You’ll leave the Enterprise Freelance Fair with new connections, new ideas and an improved blueprint for progress.

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Date: 16 February 2011
Location: Innospace, UK

Marketing Innovation Expo (Mi Expo)

MI EXPO is a new platform showcasing and exploring innovation within the marketing sector. This one day event aims to bring together the companies and individuals driving the industry forward for an educational and inspiring experience through an action packed conference and expo.

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Date: 7 February 2011
Location: Delfina, UK

Monitoring Social Media 2011 - Toronto

Topics covered include: sentiment detection, influencer analysis, how to measure social media ROI, data access and quality, small business monitoring and reputation management for brands.

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Date: 29 March 2011
Location: Toronto, CA