A new initiative announced by the Technology Strategy Board (TSB), sees the launch of IC tomorrow, a platform for content owners and app developers to test drive ideas and applications with a closed group of consumers (sign-up here) using content from major content owners including Sony Music, Getty Images and Crytek.
The platform will host 20 consumer trials focused on the creative industries including music, TV/film and publishing, with a total fund of £200,000 up for grabs to support six month-long trials on the platform. Entrepreneurs are being encouraged to use the platform which will also include mentoring, as well as up to £10,000 per project funding and access to premium content.