Re: UKNM: viral marketing (Jungle Detour)

[Tim Ireland]

First there was an 'is there a problem' email that appeared to ask why the

user registered, but did not then apply for their prize (suggesting ever so

gently that this might be a case of misguided personal choice rather than

the sites inability to function)


Now this a new email dealing with the delay in delivery.


<quote>

In just the first three weeks, we have received over 30 million

page impression on our website and like yourself a huge amount of

people have now registered for the free gift promotion.

If you experienced (or are experiencing) a delay in getting your

free gift, as the founder of jungle.com I would like to apologise

for this inconvenience.

Obviously this overwhelming response has put huge strain on both

people and systems and to cope with the jungle rush we have:

* Already doubled the number of computer servers that hold our

website

* Increased our technical support and pre sales team by six

fold!

* Increased our customer care department immensely

* In the warehouses that ship all our products, we have had to

drastically re-organise the process and add a huge amount of

extra resources.

* We are also currently changing our order tracking screens to

provide you with more information for you to track the progress

of orders. To access this area of the site visit the jungle home

page and click on order tracking.

</quote>


Flash crowds in the extreme.....


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com


Have it your way @ www.funmail.co.uk 

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