RE: UKNM: viral marketing

[Anil Pillai]

understood -  but what does this mean if i email someone the movie who the

emails it to other people? does that then become a "viral" strategy? 


-----Original Message-----

From: azeem azhar, lists [

azeem [dot] listsbigfoot [dot] com (mailto:azeem [dot] listsbigfoot [dot] com)

]

Sent: Friday, September 17, 1999 2:11 PM

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: viral marketing



At 6:41 pm +0100 1999/09/16, Anil Pillai wrote:

>Have a look at Nike.com's moviemaker (make the movie, then email to a

>friend). Its featured on the Home Page. Its a good example of something

that

>can become what you have called "viral marketing". Closer to home - well,

>some could argue Argos might have got the most traffic ever last week,

>though I wouldnt necessarily advise that type of marketing!..


'cept the point about viral marketing is that the message is carried with

or without the carriers intention. e.g. like a virus carried on a

disease-ridden coder.


it's quite different to word-of-mouth, which can also be used effectively.


analysis of some viral marketing issues (without jowly, ponderous oral

delivery) is at http://azeem.azhar.co.uk/presentations/btnetcon/


a


azeem azhar, esouk.com			| www http://azeem.azhar.co.uk/

uktel +44 (0)7958 544 593 		| icq 315460

ukfax +44 (0)207 691 0464		| usfax +1 847 574 0472


********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html