RE: UKNM: Loyalty points

[Chris Heathcote]

At 9:11 am +0100 on 10/9/99, Jeff Marshall wrote:


>You could try to register for a new card to try to move out of the control

>group, but if your details all remain the same, you may find yourself being

>de-duped against your earlier registration, ending up on the same partition

>on the database, and still being in the control group.  Perhaps you'll have

>to move house to get marketed at.  ;-)


Swop loyalty cards with a friend/relative/whomever, register your

dog, get a card for your goldfish :)


But I suppose this goes against the general principles of most

marketing people ;)


Garbage In, Garbage Out.


Despite all these databases and datamining that (supposedly) goes on, 

they still send me vouchers for things I would never use.... as with 

all data sets, it's a case of using the data wisely, which I haven't 

yet seen with loyalty cards.


c.

-- 

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