RE: UKNM: Mars - make it happen

[Robert Hamilton (brandwidth)]

Matt wrote:


> hmmm... anyone from boo here??

>

> was chewing the fat with some people the other day about the possible

> negative effects on the european internet VC boom-ting that's happening at

> the moment if boo.com underdelivers on it's hype and investment...


I agree, and have also wondered about this for a while. I recall the demise

of WebMedia causing similar issues; in that it suddenly became a tad more

difficult to get funding for agency start-ups.


The problem is, to my mind, that if boo.com were to launch online alchemy a

week on Thursday, we'd all say, "Oh, is that all it does?". I cannot think

of

anything they could do now to match up to the hype, and can't help feeling

that they shouldn't have stated their launch funtionality quite so blatantly

so long ago.


A shame, but I'm sure that they, and a lot of others, will learn from the

experience. Most software houses certainly took that lesson on board years

ago, and even then a lot of their still products slip.


> don't want to piss on the parade, and kudos to boo for the awareness they

> have raised in mainstream media on both sides of the pond of the abundance

> of european talent and initiative there is right now - but as a young

> farmboy once said in a galaxy far-far-away: "i have a bad feeling about

> this"


However, boo has had sufficient cash poured into it that it probably won't

be allowed to fail at this stage.


I'd love to hear from boo/organic/whomever too, but I suspect they're all

rather busy just now...wonder what their burn rate is ;-)


R


Robert Hamilton:

robertbrandwidth [dot] co [dot] uk

 Creative Consultant, brandwidth

 020 7697 0049 / 0973 989 208 

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