RE: UKNM: Iceland turns up the heat

[Irakli West]

There are a variety of schemes out there, both in the UK and elsewhere. 


Safeway (or is it Sainsbury ?) is perhaps more at a testing stage, as they

lack the infrastructure to deliver. Delivery is a problem: would you like to

be confined to your delivery address waiting for the van to show up ? I

doubt it. Would you like your �40 worth of frozen pizzas (cliche, I know)

delivered to work ? A third of all UK household are single, and another

substantial part has both partners working. 


Success will depend on predictable delivery time - anytime.


BP tried a scheme in Munich 2 years ago where you could order via a POS at

the station and pick up your goods in the evening. It failed due to lack of

interest (even though they advertised heavily) and the premium 'petrol

station minimart' prices.


Irakli West

Client Services

Syzygy Ltd


-----Original Message-----

From: Lee Rickler [

leedjindex [dot] com (mailto:leedjindex [dot] com)

]

Sent: Wednesday, September 08, 1999 12:20 PM

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: Iceland turns up the heat


You only have to spend �25 in Iceland for free delivery so it aint much of a

hassle for them to implement free online delivery.

i don't know about you, as I don't actually know most of you personally!!,

but I absolutely HATE shopping in Tesainsways and any excuse not to drag my

way through grey, screaming brat laden, nobodies is a true bonus to me.


Lee

---------- Original Message ----------------------------------

From: Irakli West <

i [dot] westsyzygy [dot] net

>

Reply-To:

uk-netmarketingchinwag [dot] com

Date: Wed, 8 Sep 1999 10:59:49 +0100 


>IMHO it's primarily a PR gag.  Apart from the low target group/ online user

affinity (growing, though) a minimum spend of �40 is quite prohibitive. This

action does place Iceland as a leader, guarantees them nice media exposure

and sheds negative light onto the competitor's schemes.


I'd be happy to be proven wrong, maybe break-even is to be expected sooner

than I'd anticipate. In any case, it puts pressure on the others to deliver,

and we might all lead 'easier' shopping lives in the near future - I'm not

sparking off a online/ physical shopping debate here :)


Irakli West

Client Services

Syzygy Ltd



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