UKNM: FMCG marketing on the web and how to do it (was money / drain)

[Houston, Richard]

agh! get off ray, you're hurting .. *pop* .. *pop*. aarrghh.


.....


ed hit the nail squarely on the head:


> Has the web site had a tangible, measurable,

> or significant effect on sales?


absolutely. and does anyone know the answer to this question? nope. this is

*the* measurable medium .. but hits are not sales. nor are page impressions.

nor, indeed, are unique hosts.


i think that the answer to the question which went along the lines of "are

there any fmcg web sites of any use to anyone?" remains something like

"sorry, we can't tell".


is anyone tracking user behaviour offline? how do you cookie a person?


while i'm about it: long lists of email addresses / postcodes aren't sales

either. but what of fmcg email relationship marketing ... ?


richard 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html