Re: UKNM: money / drain

[Alex Wright]

>

From: Elizabeth Van Couvering <evcorganic [dot] com>

>If you think (and I agree) that FMCG sites are usually wastes of time, the

>question to ask yourself, for the benefit of your client, is what SHOULD

>they be doing?  What online strategy will drive their business?


1. Partner with online supermarkets.

2. Create active banners that allow you to add

Chocolate-Cherry-Dingle-Doody-Numnum-Bits to your next online shopping

basket at Tesco/Asda/Iceland/etc. without interupting your browsing.

3. Then when you next shop at Tesco/Asda/Iceland/etc., voila,

Chocolate-Cherry-Dingle-Doody-Numnum-Bits are in your basket when you get

there.


Cheap, measurable ROI, doesn't threaten existing distribution mechanisms,

removes complete reliance on consumers brand-retention at point of purchase

where Tesco's own Fruity-Choco-Dangly-Numbing-Pieces will be cheaper.


</someone else's idea>


al

===================================

Alex Wright

E-Business Manager, Virgin.com

20 Soho Square, London W1V 5FD

Tel (London) :0171-439-4501 Fax:0171-439-4243

Tel+Fax (Suffolk) : 01728 745070 Mob: 07977 580539

alexvirgin [dot] com

=================================== 

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