Re: UKNM: FMCG marketing on the web and how to do it (was money / drain)

[Edd Dumbill]

On Thu, Sep 02, 1999 at 08:26:43AM +0100, Ray Taylor wrote:

> But the other thing I think clients should be prepared to do (I have argued

> this point with several, and so far without success) is to create sites, or

> micro-sites for specific, short-lived brand campaigns, and fronted either by

> banners or other brand presense on content sites. These would need to be

> used together with banners and/or other kinds of content site sponsorship.


What sort of objections were raised?


I think this is an interesting idea.  As you imply from the rest of your

message, you don't intend the focus of this mechanism to be traffic

traffic traffic, so I take it that the objective is to deliver a short

sharp one-off message (as return visits are highly unlikely).  Are there

any examples of this method?  How do you see this as an advantage over

delivering the message through creatives actually on a page of a content

site?


-- 

Edd 

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