RE: UKNM: money / drain

[Bunder, Leslie]

You could also define "successful" in terms of the user experience. If the

site keeps eyeballs to its content and also gets people talking about it in

positive terms then that can be successful.  It really depends on what the

key objective of the online offering is.


Lots of ways to measure success. On the Web we often forget the all

important issue of does the user actually enjoy or get something out of the

experience of using the Web site.


A site might not be created to increase market share or sales. It might be

there to support the offering, maintain existing market share or even just

add online value to the off-line brand and introduce the user to other

aspects of the brand such as alternative flavours of a soft drink,

nutritional value (or lack of value!<g>) etc, etc.



Leslie

____________________________________________________

Leslie Bunder 

Project Manager,  TDL InfoSpace

e-mail:

Leslie [dot] Bunderinfospaceuk [dot] com

 (work) or

lesliebunder [dot] com

 (home)

Web:  www.infospace.co.uk

tel: 01252 390516 (UK)   +44 1252 390516 (outside UK)

mobile: 07010 701967 (UK)  or +44 7010 701967 (outside UK)

Thomson House, 296 Farnborough Road, Hants, GU14 7NU



> ----------

>

From: Edd Dumbill[SMTP:eddusefulinc [dot] com]

> Sent: 	01 September 1999 23:19

>

To: uk-netmarketingchinwag [dot] com

> Subject: 	Re: UKNM: money / drain

> 

> On Wed, Sep 01, 1999 at 06:06:15PM +0100, Peter Beech wrote:

> > "Houston, Richard" wrote:

> > 

> > > my question remains:

> > >

> > > > can anyone name an fmcg web site that is of any genuine value

> > > > either to the brand or the consumer?

> > 

> > tango.com has been pretty successful too - must be something about soft

> > drinks - or maybe, it could be that Britvic know a thing or two about

> getting

> > good brand communication out of their online agencies.

> 

> Can you explain how you define "successful"?  Has the web site had a

> tangible, measurable, or significant effect on sales?

> 

> Thanks

> 

> -- 

> Edd 


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