Re: UKNM: Re: UKNM Digest V1 #255

[Ray Taylor]

From: Aidan Cook <

aidansensei [dot] co [dot] uk

> wrote:


>> Or is it still all about computer games, Netscape v IE4 and backbiting?

>

>Well, its a new media list, not purely Internet, but hey who am I to

>carp/backbite/discuss the pro's and con's of registration? Nobody.


Hot damn! I guess we'd better drop internet altogether then!


>Just throwing one out into the void: Does anybody else expect that the

>advent of digital TV may see consumer-focused content fleeing the web, or

>am I overly-paranoid? When I say consumer-focused, I mean services &

>products for the UK-market that are of broad appeal, and not targeted at

>business (you knew that, right?).


I'm working on an assumption that there is more likely to be a degree of

convergence.


>I'm just guessing that when/should the "TV vs. The Web" rumble kicks off,

>the majority of domestic users will go for the new TV over the new

>computer every time (yes, I have no statistics to back this up). After

>all, computers are tricky, irritating, used by geeks, and always out of

>date, whereas a TV is my friend, and I can play my new Dreamcast on it...


If consumers were rational you would be right. But when you consider how

many families spend �1,000 on home computing every three years and �300 on a

new TV every ten there is a good reason to believe that the opposite will be

the case. But again, there will be convergence.


Ray Taylor

eyeconomy - leading online advertising in the UK

+44 208 249 6313

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