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Subject: RE: UKNM: money / drain
From: Houston, Richard
Date: Wed, 1 Sep 1999 19:31:30 +0100

ray said:

> The FMCG sector has yet to make its big break into
> the medium
>
> The real solution will come from thinking ahead of the
> competion, not behind it.
>
> Too much time and money is spent in this business on creating
> me-too! web sites and developing me-too! "strategy."

true. but who is this a pop at?

> Oh for some originality and creativity!

quite agree.

that's another "no", then, to the question "can anyone name an fmcg web site
that is of any genuine value either to the brand or the consumer?".

thanks. i thought not.

richard houston
account planner
circle.com
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