RE: UKNM: money / drain

[Robin Edwards]

On Wednesday, September 01, 1999 11:08 AM, Elizabeth Van Couvering 

[SMTP:

evcorganic [dot] com

] wrote:

> Think about it another way, Richard.

>

> Can (FMCG brand out of the hat) Cadbury's afford to ignore the Web?  Would

> it be better for Cadbury's not to be present?  Clearly not.  Yet also

> clearly, they are not doing the right thing, because we never, ever hear

> about chocolate or cocoa or think about it when we're online.


<cough> I think about Thorntons a lot! So do lots of other people :o)


Richard wrote:


> put another way:

> Q: what lager/chocolate/cereal do you drink/eat

> A: doodad

>

> Q: have you ever in your life been to doodad.co.uk?

> A: no / yes, once, for 10 seconds




--

Robin Edwards

Clockworx Design Limited

T: +44 1543 252370           F: +44 1543 420761

E:

robinclockworx [dot] co [dot] uk

     W: http://www.clockworx.co.uk/ 

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