RE: UKNM: money / drain

[Houston, Richard]

elizabeth,


> the question to ask yourself, for the benefit of your client,

> is what SHOULD they be doing?  What online strategy will

> drive their business?


with respect: yes, i know. it's my job to pose myself such questions, and

yours.


my question remains:


> can anyone name an fmcg web site that is of any genuine value 

> either to the brand or the consumer?


the fact that your answer, which i value, is "no i can't", is interesting.

thanks.


thanks leslie, for your pepsi vote. anyone else?


richard houston

account planner

circle.com


> -----Original Message-----

>

From: Elizabeth Van Couvering [evcorganic [dot] com (mailto:evcorganic [dot] com)]

> Sent: 01 September 1999 11:08

>

To: 'uk-netmarketingchinwag [dot] com'

> Subject: RE: UKNM: money / drain

> 

> 

> Think about it another way, Richard.

> 

> Can (FMCG brand out of the hat) Cadbury's afford to ignore 

> the Web?  Would

> it be better for Cadbury's not to be present?  Clearly not.  Yet also

> clearly, they are not doing the right thing, because we 

> never, ever hear

> about chocolate or cocoa or think about it when we're online. 

> 

> If you think (and I agree) that FMCG sites are usually wastes 

> of time, the

> question to ask yourself, for the benefit of your client, is 

> what SHOULD

> they be doing?  What online strategy will drive their business?

> 

> E.

> 

> Elizabeth Van Couvering

> Senior Interactive Strategist

> Organic Online London

> 70 Salusbury Road NW6 6NU

>

t +44 (0)20 7644 2617 | e evcorganic [dot] com | w http://www.organic.com

> 

> The first and last thing required of genius is the love of truth. --

> Goethe

> 

> 

> 

> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf

> Of Houston,

> Richard

> Sent: 26 August 1999 11:24

> To: uknm

> Subject: UKNM: money / drain

> 

> 

> hello / hello again.

> 

> can anyone name an fmcg web site that is of any genuine value 

> either to the

> brand or the consumer?

> 

> peperami/tango: yeah, ok ... useful pr / good awards ceremony

> 

> put another way:

> Q: what lager/chocolate/cereal do you drink/eat

> A: doodad

> 

> Q: have you ever in your life been to doodad.co.uk?

> A: no / yes, once, for 10 seconds

> 

> disagree? do tell.

> 

> :-)

> 

> richard houston

> account planner

> circle.com 


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