RE: UKNM: money / drain

[Elizabeth Van Couvering]

Think about it another way, Richard.


Can (FMCG brand out of the hat) Cadbury's afford to ignore the Web?  Would

it be better for Cadbury's not to be present?  Clearly not.  Yet also

clearly, they are not doing the right thing, because we never, ever hear

about chocolate or cocoa or think about it when we're online. 


If you think (and I agree) that FMCG sites are usually wastes of time, the

question to ask yourself, for the benefit of your client, is what SHOULD

they be doing?  What online strategy will drive their business?


E.


Elizabeth Van Couvering

Senior Interactive Strategist

Organic Online London

70 Salusbury Road NW6 6NU

t +44 (0)20 7644 2617 | e

evcorganic [dot] com

 | w http://www.organic.com


The first and last thing required of genius is the love of truth. --

Goethe




-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Houston,

Richard

Sent: 26 August 1999 11:24

To: uknm

Subject: UKNM: money / drain



hello / hello again.


can anyone name an fmcg web site that is of any genuine value either to the

brand or the consumer?


peperami/tango: yeah, ok ... useful pr / good awards ceremony


put another way:

Q: what lager/chocolate/cereal do you drink/eat

A: doodad


Q: have you ever in your life been to doodad.co.uk?

A: no / yes, once, for 10 seconds


disagree? do tell.


:-)


richard houston

account planner

circle.com 


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