Re: UKNM: RE: DIXONS - FREE SHARE

[Nigell Boulton]

do you mean like WebMedia are strategic consultants.


-----Original Message-----

From: Steve Johnston <

steveimrg [dot] org

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 25 September 1998 10:34

Subject: Re: UKNM: RE: DIXONS - FREE SHARE



>On 24/09/98, at 17:01, Nigell Boulton wrote:

>

>>are you trying to get work from Dixons???

>

>Oh puleeease, you should have read my post all the way to the end where my

disclaimer sat. Anyway the IMRG is a membership organisation, we don't get

work 'from' anyone.

>

>Steve Johnston

>

>>-----Original Message-----

>

>From: Steve Johnston <steveimrg [dot] org>

>

>To: uk-netmarketingchinwag [dot] com <uk-netmarketingchinwag [dot] com>

>>Date: 24 September 1998 16:54

>>Subject: UKNM: RE: DIXONS - FREE SHARE

>>

>>>Let's face it Dixons is on the whole a dreadful place to shop, and I

rarely

>>meet anybody who has a kind word to say about any of the Dixons Group

stores

>>(PCWorld, Currys, The Link & Dixons). But to the 'mass' market without

whom

>>our embryonic endeavours are futile in the long run, Dixons is their

gateway

>>(nay, portal) to the sexy and fast-growing world of high-powered consumer

>>electronics. As such, Dixons have a profound influence and a move like

this

>>should be embraced by the 'new media' industry as being of enormous

benefit.

>>Dixons windows are full of 'Free internet access' posters. This is good

>>news.

>>

>>>When you add to this the fact that somewhere within a terrifyingly

>>'traditional' retail business, in which executives will routinely sell

their

>>Grannies for half a percent, a huge leap of faith in the future has been

>>taken, and I would dearly love to see the internal justification for it.

>>When big legacy businesses such as the Dixons Group make investment

>>decisions the numbers are worked extremely hard, so what numbers are they

>>working on here in which John Clare (CEO) and Stanley Kalms (Chairman) are

>>confident of their exposure to risk and the likely return.

>>>

>>>The IMRG spends a good deal of time with big brand retailers, and frankly

>>it is depressing how limited the vision and understanding present is. So

to

>>see Dixons make a move like this is extremely good news. Retailers

typically


>>wait for their competition to move so that they have something to measure

>>their own position against. Dixons' move will be very good for retailer

>>attitudes towards the internet.

>>>

>>>Of course there are many holes to pick in the detail, and we all love

>>having someone to hate, but c'mon people, don't be so predictable.

>

>>>

>>>(Incidentally Dixons are not currently a member of the IMRG and the above

>>is not an attempt to impress them into becoming one. Frankly I would be

>>dumbstruck if anyone from the Dixons Group subscribed.)

>>>

>>

>>>Regards,

>>>

>>>Steve Johnston

>>>Director of Development

>>>IMRG (Interactive Media in Retail Group)

>>>

>>>http://www.imrg.org/

>>>-----------------------------------------------------------------

>>>5 Dryden Street, Covent Garden,

>>>London WC2E 9NW, UK

>>>

>>>Tel: +44 (0)7000 46 46 74

>>>Fax: +44 (0)7000 39 46 74

>>>Personal No: +44 (0)7050 6050 33

>

>>E-mail: steveimrg [dot] org

>>>-----------------------------------------------------------------

>>>The IMRG is the best source of commercial

>>>advantage for retail in the 4th channel

>>>

>

>Steve Johnston

>Director of Development

>IMRG (Interactive Media in Retail Group)

>

>http://www.imrg.org/

>-----------------------------------------------------------------

>5 Dryden Street, Covent Garden,

>London WC2E 9NW, UK

>Tel: +44 (0)7000 46 46 74

>Fax: +44 (0)7000 39 46 74

>Personal No: +44 (0)7050 6050 33

>

E-mail: steveimrg [dot] org

>-----------------------------------------------------------------

>The IMRG is the best source of commercial

>advantage for retail in the 4th channel

>