Re: UKNM: localised Web ad campaigns

[Matthew Astill]

Whilst any publicity that promotes the cyber cafes as a new medium via  Media Fit Ltd or via 

Olive Ltd is very much welcome we do not accept or take kindly to the uninformed and 

slanderous assertions of Siobhan McVeigh. This matter is now in the hands of our solicitors 

and we expect a full retraction of her comments. There are further a few points we would like 

to make:


1.	Media Fit in no way what so ever "ripped off" anybody

2. 	Media Fit did not poach a concept, they simply listened to the needs of top UK 

	advertisers looking to promote themselves through cyber cafes, and subsequently 

	developed their own unique product.

3. 	Media Fit did not "poach" a concept or to "take "anybody's clients  they have 

	developed their own unique product which is actively being sold to all top Uk 

	organisations.

4. 	Media Fit has an indisputably larger"coverage" firstly in terms of the profile 	

	of cyber cafes which  include all of the Cyberia chain, the Cafe Internet chain and 

	the Simply Internet chain; and secondly  in terms of the number of computers on 

	which the  promotional product is running. 


5. 	Testament to the fact that Media Fit has developed and is now 		

	running an innovative and sucessful promotion is the fact that so far  		

	more than 30 top Uk organisations have been signed up over the last six 	

	months and this number is rising considerably.What we are doing and the success 

	we have had speaks for itself which is apparent to any informed person.


Having never met Siobhan McVeigh we are at a loss to understand where she derived her 

uninformed and damaging pronouncements. Her mail is now being dealt with by our solicitors. 

We have set out a few of the facts and for anybody who wishes to know anything further 

about Medfia Fit then please contact us on 0171 731 6834.



Matthew Astill

MD Media Fit Ltd