RE: UKNM: Fast Summit

[Ross Sleight]

Peter @ Webmedia wrote:


>Potential problem here is who owns the data. Real world retailers will

>jealously guard their data for the very reasons Ross highlights. Perhaps

>new online retailers, who may be new entrants without current retail

>baggage, will co-own data with FMCG manufacturers. Maybe these online

>retailers will be a co-op of non-competitive FMCG manufacturers?


This is exactly the way that we could move forward, and which FAST also

seems to point the way.  Non Competitive big brands owning point of sale and

distribution as well in order to market to their users in the most cost

effective manner (through co-operative marketing efforts for transaction

rather than brand awareness).  I could really see this happening as the

major offline retail brands flex their muscles and vie with big brands in

the offline world at the moment (cut price brand name goods (i.e. Adidas,

Nike), owning databases of loyal customers, increased margin pressure on key

retailers, cap on number of branded goods that can take shelf space etc

etc.)


Perhaps the Net may become the experiment for this happening in a

traditional manner as well?


Ross