Re: UKNM: Newsgroups

[Aidan Cook]

> Has anyone on this list had any quantifiable success with Newsgroup

> campaigns?


erm, if i can duck the 'quantifiable' bit from this query...


> Surely its just the techy old school that use Newsgroups these days

> and not the wider population.


One of our oldest clients is a rare & collectable record shop -


www.vinyltap.co.uk


Now they don't have the biggest budget to throw around, so we've taught

them how to do as much as possible for themselves and they promote

themselves to newsgroups an awful lot (although they've been told off by

their ISP twice, so they're pretty discreet nowadays).


The newsgroup promotion has made them very, very busy indeed - if they

receive an Alanis Morrisette collection, then they'll mention it on an

Alanis newsgroup (they try to offer it as helpful information rather than

selling a service), and in come the orders. 


Its a small shop in central Leeds, but last year they turned over a 6

figure sum on the website alone - we keep telling them to flog the shop &

run it out of a lock-up garage, but they seem to like having posters on

the wall and sneering at customers...


> Surely its just the techy old school that use Newsgroups


Unless its something that folk are 'trainspotterish' about - like music

fans. I wouldn't dismiss them, and we always check to see if there are

newsgroups which might relate to our client in any way. 


Regards,


Aidan

(Sense Internet)