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Subject: Re: UKNM: Fast Summit
From: Ray Taylor
Date: Fri, 18 Sep 1998 14:38:54 +0100

From: Jon Beverley <jbeverleyatupstart [dot] co [dot] uk>

>I just hope it won't be 2004 before the first advertiser-sponsored
>'interactive TV advertising' summit.

I suspect that it will be a little quicker for digital TV. Why? Check out
today's issue of _Marketing_ and count the number of DPS slots taken by ads
for digital TV services. Don't remember seeing this kind of thing heralding
the launch of the Web five years ago.

Ray Taylor
NMC/Adplan


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